Brand Development. Creating, developing and refining your brand is key to successfull marketing.

Your brand is not merely a logo, it identifies your organisation and communicates its values.

With Harlequin Creative Ltd. your brand will evolve, becoming a sound foundation on which to build your dialogue with customers. This is achieved through communication of consistent themes and messages that have meaning to your customers, delivered at times and places when they have most relevance.

The need for effective branding is not confined to large organisations. Whatever the scale of your business and your marketing activity, a well cultivated brand will maximise its return by ensuring that your message is clearly communicated.

We strongly recommend careful consideration before ploughing in. The graphic design, logo, Font, colours, phrasing and the style of writing all contribute to understanding and recognition. It is the culmination of output generated after a lot of work and business considerations. Only then will the brand style emerge and engage this process is carefully manged to completion.

Why not contact us to discuss your requirements.

We help with brand promotion, Imagery, materials and hardware for marketing and sales,.

To successfully promote your brand, products and services you need styles and imagery that project unique and robust messages to the market. Harlequin Creative draws on a range of resources, beyond the confines of normal commercial design, to provide distinctive and original designs that form and reflect your company image.

Ultimately it is your materials and activities that customers will encounter. Harlequin Creative provides a range of services to carry through your carefully developed marketing ideas and turn then into effective and imaginative campaigns.

Advertising

Harlequin Creative develops advertising concepts from brief through to production. We produce fresh, imaginative advertising concepts carefully tailored to the selected medium.

Literature

Whether you require low cost, direct mail material, premium quality brochures or sophisticated CD-ROM presentations, Harlequin Creative can produce it. We retain our primary design in-house and use rigorously selected print and materials suppliers, providing full control over costs and quality.

Exhibitions

With a wide experience of exhibiting around the world, we can provide anything from concept design to full management of exhibition programs. Harlequin Creative Ltd. can ensure that your exhibition program is effective and rewarding.

Let us become your marketing department, your one stop marketing solution.

Let us work with you and get access to your own experienced marketing department immeadiatley and without fuss.

So you have had your dream for years or perhaps your own small business, you may even miss the support mechanism of the corporation you once worked for? Well look no further, Harlequin Creative can offer a great mix of solutions to provide the support you need when you need it and with the experience to add impact and value to your marketing. Instant (well almost) access to the skills you need for photography, design and media. Strategic planning, even the non-exec. role to help grow your business.
 

Vector based Logo design to reflect your business idea and brand.

Logo design is more than getting a graphic designer to come up with a icon to match your idea. There are many decisions to take and each must have the business requirements in mind. It is not a quick process and a well designed logo will embody the look feel and business values which are immeadiately accessable to the customer.

We hear of Logos available on the internet for instant download for a fixed price perhaps for £150? BUT, ask yourself the question does this really provide a unique icon and identifier for your business, will the colours be accurate, will it work on my required document shapes, how will it work on a B&W piece of artwork? Does it look correct on print and Web. Are there a set of logos in the family in all the required formats and sizes? Do I have full rights of usage or will it be modified sligtly and be re-sold to another business.

Harlequin Creative look at the logo from the business requirement position and when the design brief has been clarified, the fonts needed and the core values of the business identified, then and only then, will we proceed to offer suggestions to meet our clients need.

We strongly recommend careful consideration before ploughing in. The graphic design and logo is an output generated after a lot of work and business considerations. Only then will we engage to design a graphic and prepare visuals for consideration, this process is carefully manged to completion.

Can we produce a Logo for a couple of hundred pounds... possibly, do we choose from a stock set? No.

Why not contact us to discuss your requirements.

Family business can be both rewarding and challenging
Let us help you align your vision.

Getting everyone on the same page and focused in the same direction with the same end game can be particularly challenging for a family business. New ideas, aspirations, expansion plans, agreement on levels of risk; all put pressure on the unique relationship of family business.

Harlequin Creative can help you work together to fulfil understanding and issues surrounding the different perspectives, a strategic review enables a written game plan and a set of tasks to get you to the next stage of your business growth.

The outcome? a clear agreed path with outputs and requirements aligned to the business and the skills of the business stake holders.

Once this phase is complete a clear picture of marketing and sales plans can be turned into necessary collateral to communicate to your current customers and potential markets.

Strategic Marketing, Not guess work.

Don't leave your marketing to chance, take a strategic aproach and focus on you're objectives, failing to plan is planning to fail.

The starting point for any business is having a vision, companies having good direction, a five year plan and so on and so forth, well this isn't just some coincidence that people have found intersting or fun, it's a requirement no matter how large or small your business is. How can you take your business, your life, or even the next journey if you don't know where you are going, or more importantly, first, where are you are starting from and where do you want to go. Roaming may be fun when on holiday but its not for business.

Establishing the appropriate focus for your marketing efforts is vital if you are to meet challenging objectives. The benefits of a clear, unambiguous strategy is the alignment of people, who will know the direction you wish to travel - the target customers and key sub-groups you wish to reach; the positioning and customer benefits of your products and services and the targets and measures that will allow you to determine your progress.

This is not something a business can think about once and then park thinking its been done, careful consideration of a multitude of factors need to be taken into account and will inevitably, at some point, conspire against the business if not managed correctly. Continuous review and re-direction is often needed, change comes quickly and a business must change with it to survive and flourish.

The successful business has a clear plan, direction and an end game or place where it wants or requires, to get to, or achieve.

Having the vision is essential, BUT, achieving that vision takes a methodical planned approach which is often best nurtured and facilitated by skilled practitioners. Big companies often have much of the skills in house but still find the need to get assistance from an outside team to get alignment and agreement. Once the whole team are in accord, with the same vision carefuly communicated and documented, progress can often be swift and impressive.

Nothing in life or business is guaranteed but risk can be reduced to acceptable levels and growth maintained. Take time to work on your business, not just in the business.

If your business has grown and needs that next step up to fulfill the vision, Your business can benefit from our extensive experience in developing strategic marketing plans for all sizes of business. Harlequin Creative can help you to address the important issues facing your marketing strategy such as: